“We often take for granted the very things that most deserve our gratitude.”

… Cynthia Ozick

A story shared by Ravi : The 10th apple effect

A hunter lost his way deep inside the jungle while chasing a deer.

He used all his navigation skills but neither did he find any way out of the jungle nor could he find any food to eat for 3 days at a stretch.

He lost all hope and he thought he will die out of hunger.

And that is exactly when an apple tree caught his sight.

He was so happy and he collected 10 to 20 apples to feed him for the rest of this stretch.

As he ate the first apple, his joy knew no bounds and he just couldn’t stop feeling grateful and blessed.

He thanked life. He thanked God. He was very happy and could not believe his luck when he ate the first apple.

But he was less grateful while having the second apple. And even lesser grateful when he had his fifth apple.

Somehow with each passing apple, the joy kept on reducing drastically.

He just could not enjoy the 10th apple and he even started throwing the apples which were not tasting good and started complaining.

He had already taken for granted the gift of having found an apple tree in the middle of the forest after 3 long days of wandering with hunger.

In economics, this is called the law of diminishing marginal utility.

In life, it is actually the law of diminishing gratitude. In simple words, taking things for granted or let’s just call it as the 10th apple effect.

The 10th apple represents our lack of appreciation for gifts of life. The hunter represents all of us and the apple represents the gifts that life gave us.

The 10th apple is as sweet as the first apple. If the 10th apple fails to give you as much pleasure as the first one, there is nothing wrong with the apple but with the person enjoying the fruit.

There are many things in life available in abundance to be grateful for.


Be grateful for what you already have and you will attract & enjoy more good things.

YouTube video link of this topic : Thankful and Grateful | Keep On Marching | You Can, I Can, We Can – YouTube

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