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87. Communication is a Key Skill

“Communication is one of the most important skills you require for a successful life.”

                                                                 … Catherine Pulsifer

A minor typo :

Alitalia, an Italian airline, accidentally posted their Toronto to Cyprus business class flights with a ticket price of $39.00 instead of the intended $3900.

This was back in 2006.

And it’s no brainer that two thousand travelers immediately availed it as quickly as they could.

The company’s initial action was the cancellation of the tickets, but of course, the customers didn’t take it easily.

With their reputation at stake, they decided to fly all these mistakenly priced flights at a cost offered by a minor typo.

The impact :  $7.2 million company loss.


Effective communication may contribute to organizational and personal success in many ways.

Communication is an important tool.. use it wisely


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